TY  - JOUR
AU  - zanganeh, omid
AU  - mahmoodzadeh vashan, mahdi
AU  - hakimpour, hosein
AU  - Mohammadi, Mohammad
TI  - Designing an attitude development model for the Iranian brand in the household appliance industry with an emphasis on national values and religious beliefs
JO  - Journal of Interdisciplinary Studies in Marketing Management
VL  - 3
IS  - 2
SP  - 141
EP  - 161
PY  - 2024
DO  - 
ER  -