@article{ author = {Arbab, Tahereh, Hamidi, Hojatollah, Gharehkhani, Mohsen}, title = {Analysis of Influential Factors on Consumer Behavior in Mobile Marketing}, journal = {Media Studies}, year = {2023}, volume = {18}, issue = {1}, pages = {115-135}, doi = {10.30495/mediastudies.2023.54155.1314}, url = {https://sanad.iau.ir/fa/Article/791908} }