@article{
  author = {vazifehdust, hosein, gholipoor, behrooz, abbasi, hamed},
  title = {The effect of brand equity to attract new customers and retain existing customers (the case of food products Calais)},
  journal = {Jounal of Marketing Management},
  year = {2016},
  volume = {11},
  number = {1},
  pages = {19-30},
  doi = {}
}