TY - JOUR AU - Amousa, Niloofar AU - Zakipour, Mehdi TI - The Effect of Brand Mental Association on Brand Equity with the Mediating Role of Green Trust and Green Satisfaction )Case study: The Customers of Keshavarzi Bank at Qazvin Province( JO - Journal of Development & Evolution Mnagement VL - 13 IS - 44 SP - 83 EP - 91 PY - 2021 DO - ER -