@article{
  author = {Sadeghi, Mousa, Sobhani, Mahammad Sadegh, Rahnavard, FarajAllah},
  title = {Analyzing the Effectiveness of Marketing Information Systems on Strategic Planning Efficiency: Case study of banks},
  journal = {The Journal of Productivity Management},
  year = {2011},
  volume = {5},
  number = {3},
  pages = {25-52},
  doi = {}
}