ارزیابی ظرفیت برد اجتماعی گردشگری در روستای کندوان، استان آذربایجان شرقی
الموضوعات :
1 - دانشیار گروه پژوهشی جغرافیا، دانشگاه تبریز، تبریز، ایران
الکلمات المفتاحية: کندوان, ظرفیت برد اجتماعی گردشگری, مدل‌یابی معادلات ساختاری (SEM),
ملخص المقالة :
هدف این پژوهش، بررسی و سنجش ظرفیت برد اجتماعی گردشگری در روستای کندوان است. برای انجام این پژوهش طی سال 1394، از روش اسنادی، پیمایشی و از ابزار پرسشنامه استفاده شده است. برای تجزیه و تحلیل داده‌ها از محیط نرم افزار SPSS و در مدل معادلات ساختاری از محیط نرم افزاری AMOS استفاده شده است. نتایج نشان می‌دهد که میزان اثرگذاری نگرش جامعه ی میزبان بر ظرفیت برد اجتماعی گردشگری از نظر جامعه ی میزبان در روستای کندوان، 254/0 است که کمترین تأثیر را در بین متغیرهای تحقیق بر یکدیگر دارند. اثر ورود گردشگران و تغییرات فرهنگی بویژه در سبک زندگی بر رفتار اجتماعی در جامعه ی میزبان 022/1 و میزان اثر رضایت جوامع میزبان از زیرساخت ها بر تعیین ظرفیت برد اجتماعی گردشگری، 480/1 است. میزان اثر رضایت گردشگران از زیرساخت ها بر تعیین ظرفیت برد اجتماعی گردشگری، 517/0 و اثر متغیرهای فردی و زمینه ای جامعه ی میزبان بر تغییر در ارزش ها از نظر جامعه ی میزبان 465/1 می باشد. بدین ترتیب نیز اثر متغیرهای فردی و زمینه ای جامعه ی میزبان بر تغییر در ارزش ها از نظر جامعه ی میهمان 727/0 و در نهایت اثر تراکم جمعیت بر ظرفیت برد اجتماعی گردشگری از نظر جامعه ی میزبان 460/0 است و اثر تراکم جمعیت بر ظرفیت برد اجتماعی گردشگری از نظر جامعه ی میهمان 761/0 است.
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