Export Barriers of Honey in Iran: The Application of the DEMATEL Method
الموضوعات :
مهدی همایون فر
1
(گروه مدیریت، دانشگاه آزاد اسلامی واحد رشت)
سید محمد زرگر
2
(Department of Management, Semnan Branch, Islamic Azad University, Semnan, Iran)
منصور صوفی
3
(دانشگاه آزاد اسلامی واحد رشت)
سیده فرشته موسوی
4
(کارشناس ارشد مدیریت بازرگانی، گروه مدیریت، واحد رشت، دانشگاه آزاد اسلامی، رشت، ایران)
الکلمات المفتاحية: Agricultural Products, Honey, DEMATEL, export barriers,
ملخص المقالة :
The rapid world economic growth has driven the businessestowards involvement in international marketplaces due tolower business risks, lower commitment of resources, andhigher flexibility of these markets. However, evidence indicatesthat barriers to exportation vary across different stages of internationalization.Therefore, this empirical study was carriedout to explore exportation barriers of agricultural commodities,especially honey, in Iran. Based on an explorative literaturereview, several factors were considered as export barriers ofagricultural commodities. These barriers were provided to a sample of 20 honey exporters in Ardabil province using aquestionnaire. After collecting and analyzing the data, 21 factors were identified as the important barriers to honeyexport. A graph theory-based technique (DEMATEL) withfeedback structure was used to explore the direct and indirecteffects of barriers on the other barriers and the whole system.The results indicate that adjusting export promotion activities,lack of home government assistance/incentives, shortage ofworking capital to finance exports, high tariff and nontariffbarriers, different foreign customer habits/attitudes are themost critical barriers in the order of importance.
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