عوامل مؤثر بر فرهنگ‌پذیری سایبری در مواجهه با خرده فرهنگ‌های سایبری: دیدگاه خبرگان و کاربران
الموضوعات : مدیریت فرهنگی
شعله معراجی اسکوئی
1
,
کامران محمدخانی
2
,
محمد سلطانی فر
3
1 - دانشجوی دکتری رشته مدیریت رسانه‌ای، دانشکده مدیریت و اقتصاد، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران.
2 - استاد تمام، دانشکده مدیریت و اقتصاد، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران (نویسنده مسئول).
3 - استاد تمام، دانشکده ادبیات، علوم انسانی و اجتماعی، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران.
الکلمات المفتاحية: فرهنگ‌پذیری سایبری, خرده فرهنگ‌های سایبری, مواجهه رسانه‌های اجتماعی,
ملخص المقالة :
هدف پژوهش: رسانه های اجتماعی زمینه فرهنگ پذیری سایبری از طریق مواجهه رسانه ای با رویه ها، ارزش ها، و هویت های فرهنگی سایر فرهنگ ها را فراهم کرده اند. در این پژوهش، به کاوش درباره عوامل مؤثر بر فرهنگ پذیری سایبری کاربران رسانه های اجتماعی (اینستاگرام) در مواجهه با خرده فرهنگ های سایبری پرداخته شد.
روش پژوهش: در این مطالعه، رویکرد پژوهشی کیفی بنیادین اتخاذ شد. داده ها از طریق مصاحبه با 50 مشارکت کننده (18 خبره رسانه ای-فرهنگی و 32 کاربر اینستاگرام)، از طریق پرسشنامه آنلاین گردآوری شد. تحلیل داده ها به شیوه تحلیل مضمون با رویکرد براون و کلارک، به صورت تحلیل استقرایی انجام شد.
یافته ها: سه دسته عوامل فردی، رسانه ای، و کلان اجتماعی-فرهنگی موثر بر فرآیند فرهنگ پذیری سایبری کاربران رسانه های اجتماعی، به همراه مضمون ها و زیر-مضمون های آن ها استخراج شد.
نتیجه گیری: پژوهش حاضر، با گشودن حوزه مطالعاتی جدید فرهنگ پذیری سایبری در مواجهه با خرده فرهنگ های سایبری، و نیز ارائه عوامل موثر بر آن، در راستای پر کردن شکاف ادبیاتی موجود یاری رسانده است. این عوامل می توانند در سیاست گذاری، قانونگذاری و اقدامات کلان موثر برای تغییرات فرهنگی حاصل از تولید و مصرف رسانه های اجتماعی، یاری رسان باشند.
المصادر:
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