بررسی و تحلیل وضعیت گردشگری خلاق در شهر زاهدان

الموضوعات : فصلنامه علمی برنامه ریزی منطقه ای

جواد بذرافشان ¹ , علی بامری ²

1 - دانشیار جغرافیا و برنامهریزی روستایی، دانشگاه سیستان و بلوچستان، زاهدان، ایران
2 - کارشناس ارشد جغرافیا و برنامهریزی گردشگری، دانشگاه سیستان و بلوچستان، زاهدان، ایران

تاريخ الإرسال : 18 الثلاثاء , صفر, 1439 تاريخ التأكيد : 11 الأربعاء , ذو الحجة, 1439 تاريخ الإصدار : 13 الأحد , محرم, 1440

الکلمات المفتاحية: خلاقیت, شهر زاهدان, گردشگری خلاق,

ملخص المقالة :

در دنیای امروز که روند گردشگری از شکل انبوه به الگوهای فردگرایانه تغییر یافته و گردشگران به انعطاف‌پذیری و تجارب معنادار اولویت بیشتری می‌دهند، گردشگری خلاق مبحثی جدید و مورد توجه در حوزه گردشگری است و نقشی اساسی در رشد و توسعه گردشگری دارد. گردشگری خلاق نوعی گردشگری است که در آن بیش از توجه به میراث ملموس به میراث ناملموس توجه شده است. در همین راستا، مقاله حاضر به ارزیابی و تحلیل گردشگری خلاق در شهر زاهدان پرداخته است. روش تحقیق، توصیفی– تحلیلی و نوع آن کاربردی- توسعه‌ای است. اطلاعات به دو صورت اسنادی و پیمایشی (پرسشنامه و مصاحبه) جمع‌آوری شده است. جامعه آماری پژوهش، جمعیت شهر زاهدان برابر با 592968 نفر می‌باشد و با بهره‌گیری از فرمول کوکران، حجم نمونه برابر با 324 نفر محاسبه و داده‌های حاصل از آن با استفاده از آزمون های تحلیل عاملی و آزمون همبستگی پیرسون با نرم‌افزار آماری SPSS تجزیه و تحلیل شدند. نتایج تحلیلی نشان می‌دهد، 39 گویه اولیه گردشگری خلاق در این پژوهش، به 8 عامل: فرایندهای داخلی کسب وکار، بازاریابی خلاق، زیبایی‌شناختی، تسهیلات، نرم افزار، آموزش، نماد و صرفه اقتصادی و عایدی ترکیب و نتایج تحلیل عاملی بیانگر آن است که به ترتیب، اولین عامل به تنهایی 944/25 درصد از واریانس را توضیح می دهد و عامل دوم 204/13 درصد، عامل سوم 501/6 درصد، عامل چهارم 875/5 درصد، عامل پنجم 841/4 درصد، عامل ششم 537/4 درصد، عامل هفتم 764/3 درصد و عامل هشتم 393/3 درصد واریانس را محاسبه می‌کنند، همچنین، با توجه به نتایج حاصل از آزمون پیرسون، بین گردشگری خلاق و شاخص‌های (مالی، گردشگری، فرایندهای داخلی کسب و کار و یادگیری و رشد)، همبستگی بالایی وجود دارد.

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