تحلیل عوامل مؤثر بر رضایت گردشگران از فضای گردشگری استان کردستان
الموضوعات :
فصلنامه علمی برنامه ریزی منطقه ای
علی موحد
1
,
پریسا الله وردی
2
,
مسلم قاسمی
3
1 - دانشیار گروه جغرافیا و برنامه‌ریزی گردشگری، دانشگاه خوارزمی، تهران، ایران.
2 - دانشجوی کارشناسی‌ارشد رشته جغرافیا و برنامه‌ریزی گردشگری، دانشگاه خوارزمی، تهران، ایران.
3 - استادیار گروه جغرافیا و برنامه‌ریزی گردشگری، دانشگاه خوارزمی، تهران، ایران.
تاريخ الإرسال : 21 السبت , شوال, 1441
تاريخ التأكيد : 29 الثلاثاء , رمضان, 1442
تاريخ الإصدار : 28 الخميس , جمادى الأولى, 1444
الکلمات المفتاحية:
استان کردستان,
خدمات گردشگری,
رضایت گردشگران,
وفاداری,
ملخص المقالة :
یکی از عوامل اساسی در توسعه گردشگری در هر منطقه‌ای، کسب رضایت گردشگران است. با توجه به تعدد نیاز های گردشگران به‌عنوان عوامل جذب و توسعه گردشگری، توسعه این بخش مستلزم شناخت این نیازمندی ها و تأمین آن از سوی مقصد است. لازمه کسب رضایت گردشگران سنجش میزان رضایت آنان و شناخت ابعاد و عوامل اثرگذار بر آن است. بر این اساس در پژوهش حاضر به بررسی میزان رضایت گردشگران از استان کردستان و عوامل مؤثر در آن پرداخته‌شده است. تحقیق حاضر از نوع توصیفی – تحلیلی بوده است. جامعه آماری تحقیق شامل کلیه گردشگرانی بودند که فصل تحقیق در سال 1397 از استان کردستان دیدن کرده‌اند که درنهایت با بهره‌گیری از فرمول کوکران، حجم نمونه 160 پرسشنامه تعیین شد. روش جمع‌آوری داده‌ها کتابخانه‌ای و میدانی بوده است. یافته‌های تحقیق نشان می‌دهد میزان رضایت مردان بیشتر از گروه زنان است و میان سن و تحصیلات گردشگران و رضایت آنان تفاوت معناداری وجود نداشته است؛ اما وضعیت شغلی و اقتصادی گردشگران و میزان رضایت آنان رابطه معناداری وجود دارد. نتایج تحقیق نشان می‌دهد که مهمترین انگیزه در سفر به این استان بازدید از جاذبه‌های اکوتوریستی است. باوجودی که جاذبه های گردشگری استان توانسته رضایت گردشگران را به دست آورد؛ اما به دلیل ضعف در خدمات و امکانات رفاهی، رضایت گردشگران در سطح پایینی قرار دارد. نتایج تحقیق نشان می دهد که مهمترین انگیزه در سفر به این استان بازدید از جاذبه‌های اکوتوریستی است. مهمترین عامل ورود گردشگران به این استان به دلیل وجود اقلیم مناسب آن بوده است. کسانی که درگذشته به این استان مسافرت کرده‌اند برای سفرهای بعدی نیز راغب بوده‌اند.
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