Designing an Entrepreneurial Marketing Model for Brand Life Cycle Management
الموضوعات :
shahram raeissi
1
,
مریم رحمتی
2
,
محمدجواد تقی پوریان
3
,
اعظم حاجی آقاجانی
4
1 - chalos azad uiv
2 - استادیار گروه مدیریت، واحد چالوس، دانشگاه آزاد اسلامی، چالوس، ایران.
3 - استادیار مدیریت بازرگانی، دانشکده مدیریت و حسابداری، دانشگاه آزاد اسلامی واحد چالوس، ایران.
4 - استادیار گروه مدیریت، واحد چالوس، دانشگاه آزاد اسلامی، چالوس، ایران
الکلمات المفتاحية: Entrepreneurial Marketing, Brand Life Cycle Management, Propulsion and Inhibitors of Entrepreneurial marketing,
ملخص المقالة :
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