تاثیر خط مشی توسعه صادرات کالاهای معدنی از طریق مناطق ویژه اقتصادی ( مورد مطالعه:منطقه ویژه اقتصادی هرمزگان)
الموضوعات : خطمشی‌گذاری عمومی در مدیریت
نادر نصرت آبادی
1
(دانشجوی دکتری تخصصی، گروه مدیریت بازرگانی، واحد امارات،دانشگاه آزاد اسلامی، دبی، امارات متحده عربی.)
حسین وظیفه دوست
2
(استاد گروه مدیریت بازرگانی،دانشکده مدیریت و اقتصاد،دانشگاه آزاد اسلامی،واحدعلوم و تحقیقات،تهران،ایران)
حمیدرضا سعیدنیا
3
(دانشیار گروه مدیریت بازرگانی، واحد تهران شمال، دانشگاه آزاد اسلامی، تهران، ایران.)
الکلمات المفتاحية: رویکرد ترکیبی, داده بنیاد, مواد معدنی, خط مشی, مناطق ویژه اقتصادی, صادرات,
ملخص المقالة :
زمینه و هدف: با توجه به اهمیت توسعه صادرات کالاهای معدنی از طریق مناطق ویژه اقتصادی به عنوان یکی از مباحث کلیدی در خط مشی گذاری و خلاء پژوهش های نظری مرتبط در مناطق ویژه اقتصادی پژوهش حاضر با رویکردی کاربردی و هدف بررسی الگوی صادرات مواد معدنی از طریق مناطق ویژه اقتصادی بوده استروش:این پژوهش از نوع ترکیبی و بصورت کیفی و کمی صورت گرفته است. محقق در ابتدا با روش پژوهش کیفی و رویکرد داده بنیاد و با مصاحبه با هفده نفر از خبرگان و مدیران گمرک و مدیران شرکت های صادراتی مواد معدنی از طریق تحلیل مصاحبه های صورت گرفته و در مطالعه دوم با روش کمی،ضمن تهیه پرسشنامه آن را در اختیار 384 نفر قرار داده است. یافته‌ها: نتایج شاخص‌های برازندگی مدل: شاخص برازندگی با مقدار 884/0، شاخص نرم‌شده برازندگی با مقدار 872/0، شاخص برازندگی تطبیقی با مقدار 962/0، شاخص برازندگی فزاینده با مقدار 962/0، شاخص نرم‌شده برازندگیاج شده در تحلیل عاملی اکتشافی پشتیبانی کرده استنتیجه‌گیری: نتایج پژوهش نشان داد که؛ در قالب یک مدل ، شامل شش بعد اصلی شامل عوامل ساختاری،صادرات مواد معدنی،مزیت ایران در صادرات مواد معدنی،به روز رسانی قوانین گمرکی،شرایط محیطی و ارتقا بازاریابی مواد معدنی و سی و یک بعد فرعی ارائه کرده است.
_||_
Acommerce (2019). How L’Oréal uses e-commerce’s social commerce to simplify transaction and increase customer engagement. Available at https://www.acommerce.asia/case-study-loreal-social-commerce.
Abbey, J. D., Guide, J. R., & Vlade, D. R. (2018). A typology of remanufacturing in closed-loop supply chain. International Journal of Production Research, 56, 374– 384.CrossrefWeb of Science®Google Scholar.
Adams, R., Jeanrenaud, S., Bessant, J., Denyer, D., & Overy, P. (2016). Sustainability-oriented innovation: A systematic review. International Journal of Management Reviews, 18(2), 180– 205.
Afsar, B., Maqsoom, A., Shahjehan, A., Afridi, S. A., Nawaz, A., & Fazliani, H. (2020). Responsible leadership and employee's proenvironmanetal behavior: The role of organizational commitment, green shared vision, and internal environmental locus of control. Corporate Social Responsibility and Environmental Management, 27(1), 297– 312.
Ahani, A., Rahim, N. Z. A., & Nilashi, M. (2017). Forecasting social CRM adoption in SMEs: A combined SEM-neural network method. Computers in Human Behavior, 75, 560–578.
Ahmed, S. K., Shujaat, M. M., Kusi-Sarpong, S., Zaman, S. I., & Alam, S. H. (2020). Social sustainable supply chains in the food industry: A perspective of an emerging economy. Corporate Social Responsibility and Environmental Management, 28(3), 404– 418.
Alharthi, A., Krotov, V., & Bowman, M. (2017). Addressing barriers to big data. Business Horizons, 60(3), 285–292.
Aral, S., & Walker, D. (2014). Tie strength, embeddedness, and social influence: A large-scale networked experiment. Management Science, 60(6), 1352–1370.
Aral, S., Dellarocas, C., & Godes, D. (2013). Social media and business transformation: A framework for research. Information Systems Research, 24(1), 3–13.
Andalib, D. A., & Soltanmohammadi, A. (2018). Investigating and analyzing the factors affecting the development of sustainable supply chain model in the industrial sectors. Corporate Social Responsibility and Environmental Management, 26(1), 199– 212.
Barger, V., Peltier, J. W., & Schultz, D. E. (2016). Social media and consumer engagement: A review and research agenda. Journal of Research in Interactive Marketing, 10(4), 268–287.
Baloglu, A. Nayar, S. Beldona (2010) Interoperability and open travel alliance standards: strategic perspectives[J]Int. J. Contemp. Hospitality Manag., 22 (7) (2010), pp. 1010-1032
Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17, 99–120.
Beckers, S. F. M., van Doorn, J., & Verhoef, P. C. (2017). Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value. Journal of the Academy of Marketing Science, 46(3), 366–383.
Banacloche, S., Cadarso, M. A., Monsalve, F., & Lechon, Y. (2020). Assessment of the sustainability of Mexico green investment in the road to Paris. Energy Policy, 141(1), 1– 11.
Brodie, R. J., Hollebeek, L. D., Juric, B., & Ilic, A. (2011). Customer engagement: Conceptual domain, fundamental propositions, and implications for research. Journal of Service Research, 14(3), 252–271.
Blind, A. Mangelsdorf)2012)Alliance formation of SMEs: empirical evidence from standardization committees,IEEE Trans. Eng. Manag., 60 (1) (2012), p. 148.
Carlson, J., Rahman, M., Voola, R., & De Vries, N. (2018). Customer engagement behaviors in social media: Capturing innovation opportunities. Journal of Services Marketing, 32(1), 83–94.
Chahine, S., & Malhotra, N. K. (2018). Impact of social media strategies on stock price: The case of twitter. European Journal of Marketing, 52(7–8), 1526–1549.
Charoensukmongkol, P., & Sasatanun, P. (2017). Social media use for CRM and business performance satisfaction: The moderating roles of social skills and social media sales intensity. Asia Pacific Management Review, 22(1), 25–34.
Chu, J. Xu, F. Lai, et al.(2018)Institutional theory and environmental pressures: the moderating effect of market uncertainty on innovation and firm performance,IEEE Trans. Eng. Manag., 65 (3) (2018), pp. 392-403.
Chen, Y., Wang, Q., & Xie, J. (2011). Online social interactions: A natural experiment on word of mouth versus observational learning. Journal of Marketing Research, 48(2), 238–254.
Choi, Y., & Thoeni, A. (2016). Social media: Is this the new organizational stepchild? European Business Review, 28(1), 21–38.
Choudhury, M. M., & Harrigan, P. (2014). CRM to social CRM: The integration of new technologies into customer relationship management. Journal of Strategic Marketing, 22(2), 149–176.
Confos, N., & Davis, T. (2016). Young consumer-brand relationship building potential using digital marketing. European Journal of Marketing, 50(11), 1993–2017.
Cropanzano, R., & Mitchell, M. S. (2005). Social exchange theory: An interdisciplinary review. Journal of Management, 31(6), 874–900.
Dixit, A. (2020). Protection of environment for sustainable development. Studies of Indian Place, 40(12), 1369– 1380.
De Vries, J.L. Veurink(2017)Cost-benefit analysis of participation in standardization: developing a calculation tool,Int. J. Standardization Res., 15 (1) (2017), pp. 1-15.
De Vries, L., Gensler, S., & Leeflang, P. S. H. (2012). Popularity of brand posts on brand fan pages: An investigation of the effects of social media marketing. Journal of Interactive Marketing, 26(2), 83–91.
De Vries, L., Gensler, S., & Leeflang, P. S. H. (2017). Effects of traditional advertising and social messages on brand-building metrics and customer acquisition. Journal of Marketing, 81(5), 1–15.
Dolan, R., Conduit, J., Fahy, J., & Goodman, S. (2016). Social media engagement behavior: A uses and gratifications perspective. Journal of Strategic Marketing, 24(3–4), 261–277.
Effing, R., & Spil, T. A. M. (2016). The social strategy cone: Towards a framework for evaluating social media strategies. International Journal of Information Management, 36(1), 1–8.
Flor, S.Y. Cooper, M.J. Oltra(2018)External knowledge search, absorptive capacity and radical innovation in high-technology firms[J]
Eur. Manag.J., 36 (2) (2018), pp. 183-194
Fehrer, J. A., Woratschek, H., Germelmann, C. C., & Brodie, R. J. (2018). Dynamics and drivers of customer engagement: Within the dyad and beyond. Journal of Service Management, 29(3), 443–467.
Liu, H. Zhao, X. Zhao(2018)Absorptive capacity and business performance: the mediating effects of innovation and mass customization [J]Ind. Manag. Data Syst., 118 (9) (2018), pp. 1787-1803
Nath, S., Eweje, G., & Sajjad, A. (2020). The hidden side of sub-supplier firms' sustainability – An empirical analysis. International Journal of Operations & Production Management, 40, 1771– 1799.
Roca, E. O'Sullivan(2020)The role of regulators in mitigating uncertainty within the Valley of Death.Technovation (2020), Article 102157.
Santoro, S. Bresciani, A. Papa(2018)Collaborative modes with cultural and creative industries and innovation performance: the moderating role of heterogeneous sources of knowledge and absorptive capacity,ichnovation, 58 (8) (2018), pp. 1980-1992
Tamura(2015)Who participates in de jure standard setting in Japan? The analysis of participation costs and benefits[J]Innovation Organization & Manag., 17 (3) (2015), pp. 400-415.
Traub, A. Maier, K.L. Barbehön(2017)Future automotive architecture and the impact of IT trends[J]IEEE Software, 34 (3) (2017), pp. 27-32
Wontner, K., Walker, H., Harris, I., & Lynch, J. (2020). Maximising “community benefits” in public procurement: Tensions and trade-offs. International Journal of Operations & Production Management, 40, 1909– 1939.
Wang, P.C. Chen, S.C. Fang (2018)A critical view of knowledge networks and innovation performance: the mediation role of firms' knowledge integration capability[J]J. Bus. Res., 88 (2018), pp. 222-233.
Wen, W.J. Qualls, D. Zeng (2020) Standardization alliance networks, standard-setting influence, and new product outcomes[J]J. Product Innovation Manag., 37 (2) (2020), pp. 138-157
Wiegmann(2019)Managing Innovation and standards: A case in the European heating industry[M]Palgrave Macmillan Ltd, Basingstoke (2019)
Xie, H. Zou, G. Qi (2018)Knowledge absorptive capacity and innovation performance in high-tech companies: a multi-mediating analysis.J. Bus. Res., 88 (2018), pp. 289-297
Yasir, M., Majid, A., & Qudratullah, H. (2020). Promoting environmental performance in manufacturing industry of developing countries through environmental orientation and green business strategies. Journal of Cleaner Production, 275, 3.
Ye, Y., Yeung, A., & Huo, B. (2020). Maintaining stability while boosting growth? The long-term impact of environmental accreditations on firms' financial risk and sales growth. International Journal of Operations & Production Management, 40, 1829– 1856.
