The Study of Tourists’ Propensity to Revisit Iran
الموضوعات : مجله بین المللی علوم اجتماعی
1 - Department of Social Planning, University of Tehran, Iran
2 - Department of Social Planning, University of Tehran, Iran
الکلمات المفتاحية: Foreign visitors, Motivation, revisiting destination, Mental Image,
ملخص المقالة :
This paper aims to probe international tourists' intention to revisit Iran using survey researchmethod. Asian and European tourists constitute the research's statistical population. The data needed werecollected from 200 respondents chosen on the basis of convenience sampling method. The data analysis revealedno difference between tourists’ economic-social attributes and their propensity to revisit Iran among the bothgroups of the respondents. However, the data indicated that the quality of services and facilities particularlytransportation and accommodation have an important impact on stimulating the respondents to revisit Iran.Contrary to prevailing belief, the data did not find any significant relationship between some Islamic codes, i.e.hijab etc., and the tendency to revisit Iran. Nevertheless, such variables as the respondents' pre-knowledge andIranians’ hospitality significantly affect the respondents' intention to visit Iran in the future. The researchconcluded that improving the quality of services and conducting proper propaganda, via using globally usedpopular media, to enhance tourists' image of the country simultaneously should be at the top of any attempt todevelop the country's tourism industry.
