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  • مدل تجاری‌سازی محصولات و خدمات در کشور‌های در حال توسعه (مطالعه موردی: شرکت‌های مستقر در پارک فناوری پردیس)

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رقم المقالة : 11726 زيارة : 144 الصفحة: 93 - 108

نوع المخطوط: ابحاث

مدل تجاری‌سازی محصولات و خدمات در کشور‌های در حال توسعه (مطالعه موردی: شرکت‌های مستقر در پارک فناوری پردیس)

الموضوعات : مطالعات توسعه اجتماعی ایران

طاها ابراهیم نظری 1 , کریم حمدی 2 , مهدی ‌ ایران ‌نژاد پاریزی 3

1 - کارشناسی ارشد، گروه مدیریت اجرایی، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران
2 - دانشیار گروه مدیریت بازرگانی، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران
3 - استادیار گروه مدیریت اجرایی، واحد علوم و تحقیقات، دانشگاه آزاد اسلامی، تهران، ایران

تاريخ الإرسال : 25 الثلاثاء , جمادى الثانية, 1439 تاريخ التأكيد : 25 الثلاثاء , جمادى الثانية, 1439 تاريخ الإصدار : 04 الأربعاء , ربيع الأول, 1439

الکلمات المفتاحية: تجاری ‌سازی, دانش ‌بنیان, تکنیک چند معیاره فازی,

ملخص المقالة :

تا چندی پیش دانشمندان و پژوهشگران دانشگاه، از تجاری‌سازی پژوهش، امتناع می‌کردند و رسالت اصلی خود را صرفاً تولید دانش بدون عطف نظر به کاربرد آن در عرصه تولید، می‌دانستند. اما امروزه دانشگاه‌ها تمایل فراوانی به تجاری ‌سازی تحقیقات دانشگاهی از خود نشان داده‌اند و مشاهده می‌شود که تجاری‌سازی دارایی‌های فکری به اهداف نهادی بسیاری از سیستم‌های دانشگاهی تبدیل شده است. تجاری‌سازی نقش مهمی را در معرفی محصولات شرکت‌های دانش‌بنیان به بازار به منظور تولید منافع اقتصادی ایفا می‌کند و با وجود رشد روزافزون شرکت‌های دانش‌بنیان در کشور، رقابت شدید، سرعت بالای تغییرات و روند‌های پیش‌بینی نشده در این حوزه باعث شده تا اهمیت توجه به بازاریابی نسبت به گذشته دوچندان شود. از این رو، تحقیق حاضر به اولویت‌بندی عوامل موثر بر فرآیند تجاری‌سازی محصولات در شرکت‌های دانش‌بنیان مستقر در پارک فناوری پردیس با استفاده از تکنیک FAHP پرداخته است. در راستای دستیابی به این هدف، ضمن مروری جامع بر ادبیات موضوع مرتبط با پژوهش حاضر از نظرات ۸۲ نفر از کارشناسان و خبرگان استفاده شده است. نتایج این پژوهش نشان می‌دهد عوامل وابسته به فناوری بیشترین میزان اهمیت و عوامل وابسته به فعالیت‌های بازاریابی کمترین میزان اهمیت را در میان شرکت‌های دانش‌بنیان جهت تجاری‌سازی محصولات را دارا می‌باشند.

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_||_

  1. Aarikka-Stenroos L, Lehtimäki T. (2014). Commercializing a radical innovation: Probing the way to the market. Industrial Marketing Management 43 (8).
    2.
  2. Aarikka-Stenroos L, Sandberg B. (2012). From new-product development to commercialization through networks. Resource Interaction in Inter-Organizational Networks 65 (2).
    3.
  3. Aghayi Fishani T. (1999). Creativity and innovation in humand beings and organizationas. 1st Edition. Termeh Publicaitons.
    4.
  4. Allahyari Fard N, Abbasi R, (2012) Studying suitable organizational structure for knowledge-based companies. Journal of Science & Technology Parks and Incubators 8 (29).
    5.
  5. Alvani M. (1994). General management. 1st Edition. Ney Publication.
    6.
  6. Amadi-Echendu J, Rasetlola R. (2011). Technology commercialization factors, frameworks and models. IEEE.
    7.
  7. Azimi N, Barkhordari Doorbash S. (2011). Identification of foundation of knowledge based economics. Scientific Research Center of Iran.
    8.
  8. Chang Y, Yang P, Chen M. (2009). The determinants of academic research commercial performance: Towards an organizational ambidexterity perspective. Research Policy 38 (6).
    9.
  9. Chen C, Chang C, Hung S. (2011). Influences of Technological Attributes and Environmental Factors on Technology Commercialization. Journal of Business Ethics 104 (4).
    10.
  10. Cho J, Lee J. (2013). Development of a new technology product evaluation model for assessing commercialization opportunities using Delphi method and fuzzy AHP approach. Expert Systems with Applications 40 (13).
    11.
  11. Cooper A. (1971). The Founding of Technologically–based Firms.
    12.
  12. Das S, Van de Ven A. (2000). Competing with New Product Technologies: A Process Model of Strategy. Management Science 46 (10).
    13.
  13. Fakhari H. (2015). Redefining the definition of knowledge-based companies, based on the economical conditions of Iran. Journal of Science & Technology Policy 25 (6).
    14.
  14. Feldman M, Desrochers P. (2003). Research universities and local economic development: Lessons from the history of the Johns Hopkins University. Industrial Innovation 10 (1).
    15.
  15. Garcia R, Calantone R. (2002). A critical look at technological innovation typology and innovativeness terminology: a literature review. J Prod Innov Manag. 2002 Mar; Journal of Product Innovation Management 19 (2).
    16.
  16. Goldsmith R. (2003). Model of Commercialization [Internet]. Available from: http://asbdc.ualr.edu/technology/commercialization/the_model.asp
    17.
  17. Gorman G, McCarthy S. (2006). Business Development Support and Knowledge-Based Businesses. The Journal of Technology Transfer 31 (1).
    18.
  18. Innovation and Prosperity Fund. (2017). Performance summary report [Internet]. Availble from: http://nsfund.ir/fa2/wp-content/uploads/2016/01/SummaryReport.pdf
    19.
  19. Kang S. (2012). An Identification of Unsuccessful, Failure Factors of Technology Innovation and Development in SMEs: A Case Study of Components and Material Industry. International Journal of Business and Management 7 (19).
    20.
  20. Khalil T. (2000). Management of Technology: The Key to Competitiveness and Wealth Creation. McGraw Hill.
    21.
  21. Kimura O. (2010). Public R&D and commercialization of energy-efficient technology: A case study of Japanese projects. Energy Efficiency Policies and Strategies with regular papers 38 (11).
    22.
  22. Klofsten M, Jones-Evans D. (1996). Stimulation of technology-based small firms-A case study of university-industry cooperation. Technovation 16 (4).
    23.
  23. Kropp F, Zolin R. (2005). Technological entrepreneurship and small business innovation research programs. Academy of Marketing Science Review.
    24.
  24. Kumar V, Jain P. (2002). Commercializing new technologies in India: a perspective on policy initiatives. Technology in Society 24 (3).
    25.
  25. Laird I, Sjoblom L. (2004). Commercializing technology: why is it so difficult to be disciplined? Business Horizons 47 (1).
    26.
  26. Lin B, Lee Y, Hung S. (2005) R&D intensity and commercialization orientation effects on financial performance. Special Section - The 2005 La Londe Seminar32nd International Research Seminar in Marketing 59 (6).
    27.
  27. Madrid-Guijarro A, Garcia D, Van Auken H. (2009). Barriers to Innovation among Spanish Manufacturing SMEs. Journal of Small Business Management 47 (4).
    28.
  28. Martin M. (1994). Managing Innovation and Entrepreneurship in Technology-Based Firms. Wiley.
    29.
  29. Moore G. (2002). Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers. Harper Collins (Collins Business Essentials).
    30.
  30. Mu J, Di Benedetto C. (2011). Strategic orientations and new product commercialization: mediator, moderator, and interplay. R&D Management 41 (4).
    31.
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    32.
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    33.
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    35.
  35. Saji K, Shekhar Mishra S. (2013). Investigating the role of firm resources and environmental variables in new product commercialization. Journal of Product & Brand Management 22 (1).
    36.
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    42.
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    45.

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