مدلِ کیفی/تعاملی (IQA) مضامینِ ادراک مبتنی بر کامیابی فراخود در حمایت از محصولات سبز: مطالعه شرکت‌های دانش بنیان در حوزه مواد غذایی

الموضوعات :

مجید صبوری ¹ (دانشجوی دکتری، گروه مدیریت بازرگانی، واحد تبریز، دانشگاه آزاد اسلامی، تبریز، ایران.)
حسین بوداقی خواجه نوبر ² (استادیار، گروه مدیریت بازرگانی، واحد تبریز، دانشگاه آزاد اسلامی، تبریز، ایران. * (مسوول مکاتبات))
محمدرضا عبدلی ³ (دانشیار، گروه حسابداری، واحد شاهرود، دانشگاه آزاد اسلامی، شاهرود، ایران.)
یعقوب علوی متین ⁴ (استادیار، گروه مدیریت صنعتی، واحد تبریز، دانشگاه آزاداسلامی، تبریز، ایران.)
مهدی زینالی ⁵ (استادیار، گروه حسابداری، واحد تبریز، دانشگاه آزاد اسلامی، تبریز، ایران.)

تاريخ الإرسال : 23 الثلاثاء , ربيع الثاني, 1442 تاريخ التأكيد : 25 الأحد , جمادى الثانية, 1442 تاريخ الإصدار : 17 الإثنين , ربيع الثاني, 1443

الکلمات المفتاحية: مضامینِ ادراک مبتنی بر کامیابی فراخود, حمایت از محصولات سبز, تحلیل کیفی/تعاملی (IQA),

ملخص المقالة :

زمینه و هدف: هدف این پژوهش ارائه مدلِ کیفی/تعاملی () مضامینِ ادراک مبتنی بر کامیابی فراخود در حمایت از محصولات سبز: مطالعه شرکت‌های دانش بنیان در حوزه مواد غذایی می‌باشد.روش بررسی: این پژوهش که در دو بخش کیفی و تعاملی صورت پذیرفت، ۱۵ نفر از متخصصان و خبرگان رشته بازاریابی در سطح دانشگاهی و ۲۰ نفر از مدیران در شرکت‌های دانش بنیان در این دو بخش مشارکت داشتند.یافته‌ها: نتایج در بخش کیفی از وجود سه مضمون اصلی حکایت داشت که براساس ۲۲ گزاره‌ی دارای حد کفایت نظری وارد فاز تحلیل بازنمایی سیستمی شد.بحث و نتیجه‌گیری: این نتایج نشان می‌دهد ارزش‌های اجتماعی در توسعه محصولات سبز نقش با اهمیتی دارد و سبب حمایت از تولید محصولات سبز می‌گردد.

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