ارائه چارچوب بازار پایدارکسب و کار الکترونیکی محصولات روستایی (( با استفاده از روشPESTEL و ISM (مطالعه موردی: استان سمنان)
الموضوعات :
محمدمهدی کریمی
1
(دانشجوی دکتری مدیریت صنعتی، گروه مدیریت، واحد قم، دانشگاه آزاد اسلامی، قم، ایران.)
رسول ثانوی فرد
2
(دانشیار، گروه مدیریت، واحد قم، دانشگاه آزاد اسلامی، قم، ایران. *(مسوول مکاتبات))
علی اصغر عیوضی
3
(استادیار، گروه مدیریت، دانشگاه پیام نور، تهران، ایران.)
مصطفی خواجه
4
(دانشیار، گروه مدیریت، واحد قم، دانشگاه آزاد اسلامی، قم، ایران. )
الکلمات المفتاحية: کسب و کار الکترونیکی روستایی, بازارمحصولات روستا, روش PESTEL, تکنیک ISM.,
ملخص المقالة :
زمینه و هدف: این پژوهش با هدف ارائه چارچوب بازار پایدارکسب و کارهای الکترونیکی روستایی (REB) در استان سمنان انجام شد. روش بررسی: روش تحقیق پژوهش حاضر، پیمایشی- تفسیری است و جامعه آماري پژوهش شامل تولیدکنندگان محصولات کشاورزی و دامی و همچنین افراد خبره در زمینه کسب و کارهای روستایی بود که تعداد آنها برابر 10 نفر بود. بدین منظور ابتدا با مرور در پژوهش¬های پیشین مجموعه عوامل تاثیرگذار بر کسب و کارهای الکترونیکی روستایی جمع آوری شدند و سپس با روش PESTEL عوامل دسته بندی شدند. سپس با توجه به تاثیرگذاری و تاثیر پذیری ساختار و ترسیم گراف¬ها چارچوب مورد نظر طراحی گردید و با استفاده از روش مدل¬سازی تفسیری ساختاری عوامل در نواحی چهارگانه تعین شدند. یافته¬ها: نتایج پژوهش نشان داد، عامل قانونی، مهمترین عامل زیربنایی در دستیابی به طراحی چارچوب کسب و کار الکترونیکی روستایی است. عوامل اقتصادی، سیاسی و تکنولوژی در رتبه بعد و جزء عوامل پیوندی هستند. عوامل زیست محیطی و اجتماعی جزء عوامل وابسته هستند. بحث و نتیجه¬گیری: همچنین با توجه به اینکه عوامل قانونی نقش موثرتری در توسعه بازار کسب و کار الکترونیک روستایی دارد و محققان به نقش دولت¬ها در وضع و اجرای قوانین در توسعه تجارت الکترونیک تاکید کرده اند، می¬توان انتظار داشت دولت¬ها با وضع قوانین متناسب با محیط کسب و کار کشور به پایداری کسب و کارهای الکترونیکی روستایی کمک نمایند.
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