Optimized Pricing Decisions In a Multi-Level Supply Chain With Various Power and Channel Structures: A Game-Theoretic Approach
الموضوعات : مجله بین المللی ریاضیات صنعتیN. Araghi 1 , H. Nikoomaram 2 , F. Ghaffari 3
1 - Department of Business Management, Faculty of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, Iran.
2 - Department of Business Management, Faculty of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, Iran.
3 - Department of Economics, Faculty of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, Iran.
الکلمات المفتاحية: pricing, Decision making, Game theory, Supply Chain Management, Optimization,
ملخص المقالة :
This article studies the optimization of pricing decisions in a supply chain with different channels under different power structure. Three different channel will be considered here; these include: the decentralized, the semi-integrated, and the integrated channel. There are two types of power balance structures for both the decentralized and the semi-integrated channels. The first type is a leader_ follower power structure and the second type is an independent power structure.
