تأثیر نیاز به شناخت، انگیزۀ خودافزایی و گرایش به یادگیری بر خلاقیت کارمندان فروش
الموضوعات :بیژن عبداللهی 1 , سعید رضایی 2
1 - عضو هیأت علمی گروه مدیریت دانشگاه خوارزمی
2 - دانشجوی دکتری مدیریت منابع انسانی، دانشگاه خوارزمی
الکلمات المفتاحية: انگیزه یا میل به خودافزایی, خلاقیت کارکنان, گرایش به یادگیری, نیاز به شناخت,
ملخص المقالة :
خلاقیت یکی از عوامل بسیار مهم تأثیرگذار بر عملکرد کارکنان است. هدف از این پژوهش، بررسی تأثیر سه ویژگی فردی نیاز به شناخت، انگیزه خودافزایی و گرایش به یادگیری بر خلاقیت کارکنان فروش بود. طرح پژوهش از نوع توصیفی ـ همبستگی بود. جامعۀ آماری این پژوهش کارکنان فروش شرکت‌های صنایع غذایی مستقر در شهرکهای صنعتی استان مازندران بودند. نمونه شامل کلیه اعضای جامعه به تعداد 269 کارمند فروش بود. ابزار مورد استفاده جهت گردآوری داده‌ها، پرسشنامه‌های نیاز به شناخت (کاسیوپو و همکاران، 1996)، میل به خودافزایی (یون و همکاران، 2007)، گرایش به یادگیری (الیوت و چرچ، 1997) و (خلاقیت ژو و جرج، 2001) بود. تحلیل داده‌ها از طریق ضریب همبستگی پیرسون و تحلیل مسیر با استفاده از نرم‌افزارهای SPSSS و LISPERL انجام شد. یافته‌های پژوهش بیانگر تأثیر مثبت و معنادار نیاز به شناخت بر خلاقیت فردی (01/0P < )، انگیزه خودافزایی بر خلاقیت فردی (01/0P < ) بود. بالاخره، گرایش به یادگیری بر خلاقیت فردی تأثیر مثبت دارد (01/0P < ). براساس یافته‌های این پژوهش می‌توان چنین نتیجه‌گیری کرد آن دسته از کارمندان فروش که نیاز به شناخت، میل به خودافزایی و گرایش به یادگیری بیشتری دارند خلاقیت بیشتری نسبت به سایر کارمندان فروش خواهند داشت.
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