بررسی کیفی هویت زنان شهر بندر عباس بر مبنای مصرف و فرهنگ بومی

الموضوعات :

آزیتا پورطرق ¹ (دانشجوی دکتری جامعه شناسی فرهنگی، گروه جامعه شناسی، دانشکده علوم اجتماعی، دانشگاه آزاد اسلامی، واحد تهران مرکزی، تهران، ایران.)
یاسر رستگار ² (استادیار، گروه جامعه شناسی، دانشکده علوم انسانی، دانشگاه هرمزگان، بندرعباس، ایران.)
سعید معیدفر ³ (دانشیار، گروه جامعه شناسی، دانشکده علوم اجتماعی، دانشگاه تهران، تهران، ایران.)

تاريخ الإرسال : 25 الأربعاء , جمادى الثانية, 1444 تاريخ التأكيد : 13 السبت , رجب, 1444 تاريخ الإصدار : 29 الثلاثاء , شعبان, 1444

الکلمات المفتاحية: فرهنگ بومی, هویت زنان, مصرف,

ملخص المقالة :

هدف پژوهش حاضر بررسی کیفی هویت زنان شهر بندر عباس بر مبنای مصرف و فرهنگ بومی بود. جامعه پژوهش شامل کلیه زنان بومی شهر بندر عباس می‌باشد. نمونه پژوهش 18 نفر از زنان بومی بود که از طریق مصاحبه نیمه ساختاریافته و با روش نمونه‌گیری هدفمند و با توجه به اشباع نظری به دست آمد. روش پژوهش کیفی بوده و داده ها با استفاده از روش تحلیل تماتیک و کدگذاری سه مرحله‌ای انجام گرفت. یافته‌ها نشان داد: به لحاظ جامعه شناختی چون شهروندان عضو گروه‌های اجتماعی گوناگونی هستند، افراد در شهرهای چندفرهنگی، موقعیت پیچیده‌تری را به لحاظ شکل گیری و فهم خود از هویت‌شان تجربه می‌کنند. مصرف، شیوه‌ی جدیدی از زندگی است که بر هویت اثرگذار است که منجر به تقویت آن می‌شود. بنابراین برساخت هویت بومی از خلال مصرف عناصر فرهنگ بومی در بین زنان شهر بندرعباس صورت می‌گیرد. مصرف فضا، مصرف مناسبتی و غیرمناسبتی غذا برای کسب هویت، مصرف جمعی و آیینی عناصر بومی، مصرف فردی برای کسب هویت جمعی، و هویت‌بخش بودن مصرف زبان منجر به برساخت مقوله هسته‌ی مصرف هویت به مثابه سبک زندگی شده است که نشان می‌دهد هویت بومی در شهر بندرعباس بر پایه مصرف در نزد زنان بومی تداوم یافته و مصرف بیشتر منجر به تقویت این هویت شده است. ویژگی فرهنگ بندرعباس این بود که مجموعه‌ای از عناصر در آن مصرف می‌شود و مجموعه منسجمی از عناصر فراهم می‌آید که بر ماهیت خاص کنش‌های زنان جامعه اثرگذار بوده و خاستگاه مهم هویت‌بخشی برای زنان و جامعه بومی شده است.

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