طراحی الگوی ارزیابی مدل کسب و کار با رویکرد نوآوری اجتماعی
الموضوعات :
فاطمه خراسان چی
1
(دانشجوی دکتری کارآفرینی دانشگاه تهران، تهران، ایران)
نرگس ایمانی پور
2
(دانشیار دانشکده کارآفرینی دانشگاه تهران، تهران، ایران)
زهرا آراستی
3
(دانشیار دانشکده کارآفرینی دانشگاه تهران، تهران، ایران)
سید مجتبی سجادی
4
(دانشیار دانشکده کارآفرینی دانشگاه تهران، تهران، ایران)
الکلمات المفتاحية: مدل کسب و کار, ارزیابی, الگو, کسب و کار, نوآوری اجتماعی,
ملخص المقالة :
زمینه: عمر کوتاه مدل‌های کسب و کار، نیاز به ارزیابی مستمر آن‌ها را در شرایط متغیر و پیچیده این روزهای کسب و کار به یک نیاز حیاتی برای کسب و کارها تبدیل ساخته است. با گسترش اقبال کسب و کارها در پاسخ‌گویی به نیازهای اجتماعی در کنار رهگیری اهداف کسب و کار و توسعه موضوع نوآوری اجتماعی، ارزیابی میزان موفقیت مدل‌های کسب و کارها در پاسخ‌گویی هم‌زمان به نیازهای اجتماعی و کسب و کار، موضوعی حائز اهمیت است. هدف: پژوهش حاضر به دنبال طراحی الگویی برای ارزیابی مدل‌های کسب و کار با رویکرد نوآوری اجتماعی است. روش: این پژوهش از لحاظ هدف کاربردی و از نظر نوع تحقیق کیفی است. روش تحقیق مطالعه موردی چندگانه است نمونه آماری شامل ۱۰ کسب و کار نوپای ایرانی با تجربه نوآوری در مدل کسب و کار و نوآوری اجتماعی است. یافته‌ها: الگوی پیشنهادی شامل یک فرایندارزیابی 5 مرحله ای است که با استفاده از 2 ابزار کاربردی و براساس ۴ شاخص برای ارزیابی اقتصادی و ۲ شاخص برای ارزیابی اجتماعی طراحی شده است . نتیجه‌گیری: الگوی پیشنهادی به مدیران کسب و کارهای نوپا کمک می کند، مدل کسب و کار خود را براساس دو بعد اقتصادی و اجتماعی ارزیابی کرده و با موقعیت یابی مدل کسب و کار ، جهات تغییر در مدل کسب و کار را برای توسعه مدل کسب و کار با رویکرد نوآوری اجتماعی ، شناسایی کنند .
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