Study of the Impact of Supply Chain Sustainability Dimensions on Sustainable Competitive Advantage with the Mediating Role of Production Flexibility and Strategic Flexibility (Case Study: Dairy Industry of Fars Province)
الموضوعات :
Shahab Heidari
1
(Department of Management, Masjed Soleiman Branch, Islamic Azad University, Masjed Soleiman, Iran)
Belgheis Bavarsad
2
(Department of Economics and Social Sciences, Shahid Chamran University, Ahvaz, Iran)
Majid Nili Ahmad Abadi
3
(Department of Economics and Management, University of Qom, Qom, Iran)
Saber Mola Alizade Zavardehi
4
(Department of Management, Masjed Soleiman Branch, Islamic Azad University, Masjed Soleiman, Iran)
الکلمات المفتاحية: Sustainable Supply Chain, Productivity Flexibility, Strategic Flexibility, Sustainable Competitive Advantage,
ملخص المقالة :
In today's competitive markets, organizations must possess a high level of adaptability to gain a competitive edge. To explore the impact of a sustainable supply chain on sustainable competitive advantage, this study examined strategic flexibility and flexibility-productivity as mediating variables. The research focused specifically on the dairy industry in Fars province and involves industry experts from the domestic sector, selected through judgment sampling. Data was collected via a questionnaire, and Structural Equation Modeling (SEM) was employed for analysis. The findings of the study indicated that the economic, environmental, and social dimensions of supply chain sustainability have a significant influence on product flexibility. Additionally, these dimensions have a notable impact on strategic flexibility, except for the social dimension's effect on production flexibility. Furthermore, both production and strategic flexibility positively and significantly contribute to the achievement of sustainable competitive advantage. In conclusion, this research highlighted the importance of a sustainable supply chain in attaining sustainable competitive advantage. The economic, environmental, and social dimensions play a crucial role in enhancing both product and strategic flexibility. By embracing sustainable practices and fostering flexibility in production and strategy, organizations in the dairy industry can maintain a competitive advantage over time.
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