TY  - JOUR
AU  - Shahbazi, Gholamreza
AU  - Iranzadeh, Soleyman
AU  - Asgarnezhad, Bagher
TI  - Identifying Different Dimensions of Brand Transgression in the Iranian Banking Industry
JO  - Journal of Interdisciplinary Studies in Marketing Management
VL  - 3
IS  - 1
SP  - 81
EP  - 107
PY  - 2024
DO  - 
ER  -