TY - JOUR AU - Shirazi, Hossein AU - Balaghat nia, Nafiseh AU - Ghaffari, Mohammad AU - Janatifar, Hossein TI - The effects of digital marketing on Iranian apparel startups (examining antecedents and consequences) JO - Journal of Innovative business management VL - 17 IS - 65 SP - 1 EP - 22 PY - 2025 DO - ER -