@article{
  author = {mohammadimoghadam, marjan, mirfakhradini, seyed heydar, nayebzadeh, shahnaz},
  title = {Evaluation and analysis of performance quality of bank branches using content analysis and decision-making methods with multiple criteria in a fuzzy environment  (Case study: Refah Bank) },
  journal = {Jounal of Marketing Management},
  year = {2025},
  volume = {20},
  number = {3},
  pages = {17-37},
  doi = {https://doi.org/10.82411/jomm.2025.811580}
}