امکانسنجی توسعۀ کارآفرینی گردشگری در نواحی روستایی شهرستان دره شهر: کاربرد مدل SWOT-AHP
Subject Areas : Rural tourism and recreation
نعمت اله شیری
1
(استادیار، گروه کارآفرینی و توسعه روستایی، دانشگاه ایلام، ایلام، ایران)
Samireh Seymohammadi
2
(Department of Entrepreneurship and Rural Development, Ilam University, Ilam, Iran)
Keywords: گردشگری روستایی, کسب و کارهای روستایی, کارآفرینی گردشگری, تحلیل استراتژیک,
Abstract :
هدف اصلی پژوهش حاضر امکانسنجی توسعۀ کارآفرینی گردشگری در نواحی روستایی شهرستان درهشهر بهمنظور ارائه راهبردهای مناسب برای ترویج آن بود، که با رویکرد آمیخته (کیفی-کمی) از نوع متوالی اکتشافی انجام شد. نمونههای پژوهش با رویکرد هدفمند و روش نمونهگیری گلوله برفی (شبکهای) انتخاب شدند. پس از انجام 15 مصاحبه با مطلعهای کلیدی در حوزۀ کارآفرینی و گردشگری روستایی اشباع داده حاصل گردید. دادههای جمعآوری شده در بخش کیفی، با استفاده از تحلیل SWOT و در بخش کمی با استفاده از AHP تجزیه و تحلیل شدند. نتایج پژوهش نشان داد که وضعیت توسعۀ کارآفرینی گردشگری در نواحی روستایی شهرستان درهشهر نیازمند راهبردهای تهاجمی و محافظهکارانه میباشد. بر اساس یافتههای پژوهش، راهبرد تهاجمی «راهاندازی نمایشگاهها، بازارها و بازارچههای سنتی بهمنظور ارائه محصولات، کالاها و خدمات تولیدی کشاورزان، روستاییان و عشایر» و راهبردهای محافظهکارانۀ «اعطای وامهای کمبهره و بلندمدت برای بهبود زیرساختهای مورد نیاز توسعۀ کارآفرینی گردشگری روستایی» و «جلب همکاری سرمایهگذاران محلی برای توسعۀ جاذبههای دستساز (پارکها و مکانهای تفریحی)» بهعنوان راهبردهای مناسب برای توسعۀ کارآفرینی گردشگری در نواحی روستایی شهرستان درهشهر شناسایی شدند.
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