Investigate the relationship between Cultural stratejic orientation & Cultural resistance at Islamic Azad University, North Tehran Branch

Subject Areas : Jihadi management

mina faramarzi palangar ¹ (Architectural Engineering Department, East Tehran Center, Payam Noor University, Tehran, Iran)
Mojtaba Moazzami ² (Department of Higher Education Management, North Tehran Branch, Islamic Azad University, Tehran, Iran)
Esmail kavousy ³ (Department of Cultural Affairs - Affairs Planning, North Tehran Branch, Islamic Azad University, Tehran, Iran)

Received: 2022-04-13 Accepted : 2022-05-22 Published : 2022-03-21

Keywords: Cultural stratejic orientation, Cultural resistance, Islamic Azad University North Tehran Branch,

Abstract :

The aim of the current applied, descriptive and correlational study was to investigate the relationship between Cultural stratejic orientation & Cultural resistance at Islamic Azad University, North Tehran Branch. The research population comprised 35000 students in Islamic Azad University, North Tehran Branch of whom a sample 384 was randomly selected, based on Morgan Table, to participate in the study. The research data were collected using a researcher-made five-point level Likert scale questionnaire comprising 4 factors and 24 items tapping the participants’ responses were. Therefore, 400 questionnaires were distributed among members of the target population. Having distributed and collected the questionnaires, we analyzed descriptively and inferentially. Descriptively, features like absolute and relative frequency, mean, standard deviation and variance of background and main variables were estimated. Inferentially, correlational tests, multiple regression and spirman used indicated that Cultural stratejic orientation had a significant effect on Cultural resistance at Islamic Azad University, North Tehran Branch.