Identifying Factors Affecting the Agility of the Design and Development of the New Product in the Design of the Car Platform

Subject Areas : business management

hosein safi ¹ (Department of Business Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran.)
AZAM RHIMINIK ² (Department of Business Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran.)
SINA nematizade ³ (Department of Business Management, Central Tehran Branch, Islamic Azad University, Tehran, Iran.)
manocher mantghi ⁴ (Department of Industrial Management and Engineering, Malek Ashtar University of Technology, Tehran, Iran.)

Received: 2020-05-14 Accepted : 2020-07-20 Published : 2021-09-23

Keywords: Saipa, New product development, Product, Design Agility, Flexiblity,

Abstract :

The purpose of this study is to identify the factors affecting the agility of the design and development of new product in vehicle platform field based on the survey method derived from the theoretical foundations and background of the research and finally identification of the twentieth affecting factors. The statistical population of the research consists of the 178 experts of the product development chain of the development phases in SAIPA corp. Based on the t one-sample test, the results of the research show the maximum average in the factors of creative ideas , research and development – marketing cooperation , technological change, information updates ,agile response, design teams , innovation networks and … Suggestion has been classified in infrastructure, structural and strategies category similar to، car policy making course creating,identify and localize advanced technologies for sanction defense, knowledge based organization creating in car industry field for compensation deviation form 1404 Plan.