Investigating the Impact of Sustainable Economics Dimensions on Marketing Performance of Tourism Industry

Subject Areas : Biannual Journal of Value Chain Management

Siavash Mirzaei Milani ¹ , hossein Boudaghi Khajeh Nobar ²

1 - allameh ghazvini institution
2 - Assistant Professor of Management, Tabriz Branch, Islamic Azad University, Tabriz, Iran.

Received: 2021-07-05 Accepted : 2021-07-05 Published : 2019-02-20

Keywords: Tourism, Marketing, Sustainable Development, Economy, Sustainable economy,

Abstract :

Today, tourism economy, job-creation and marketing is of such importance that it can be considered as an economic engine of any country. Tourism has many benefits and can be one of the most important sources of job-creation in different national, regional and local levels and one of the most influential factors of sustainability in tourism security. However, the available studies in this regard are very scarce. The methodology used in this study is descriptive-survey in terms of method because it deals with the impact of sustainable economic dimensions on the marking performance of tourism industry and it is among the applied researches in terms of purpose and a survey research in terms of data collection. Since this study is a real, objective and dynamic study and its results can be applied in practice, it is also considered as applied research. The statistical population of this study included all professionals and staffs of Cultural Heritage Organization and the students of the fields relevant to sustainable economy and tourism in Tabriz, Mashhad, Tehran, Isfahan and Kashan cities with a total of 150 people. Therefore; in this study the factors that can affect marketing performance of tourism industry have been examined, existing challenges have been identified and some solutions have been provided. Finally suggestions have been presented to be used in the future studies