The Effect of the Central and Peripheral Compatibility with Mobile Banking Features Considering Moderating Role of Self-Efficacy

Subject Areas : Biannual Journal of Value Chain Management

Maryam Abdoli ¹ (PhD student of Business Administration, Tabriz International Branch, Islamic Azad University, Tabriz, Iran)

Received: 2016-08-25 Accepted : 2016-11-30 Published : 2017-02-19

Keywords: self-efficacy, Central cues, Peripheral cues, Mobile banking,

Abstract :

Abstract Mobile banking is one of the new branches of e-banking have been facing widely welcomed in most countries. The aim of this study is to investigate the effect of the central and peripheral cues with mobile banking adoption in moderating role of self-efficacy. To test the hypothesis correlation analysis and partial least squares (PLS) was used. For sampling, Tehran university students were chosen using the random sampling method. The questionnaires were distributed among 172 students of which 152 were usable. The results suggested that the most important factor in building initial trust is known as peripheral cues. Quality of service (reliability in mobile banking) is the most important factor recognized by customers who have experience of using mobile banking. Also moderating role of self-efficacy confirmed the relation between central and peripheral cues with mobile banking adoption.