Providing a model to evaluate the organization's performance based on system dynamics
Subject Areas : مدیریتYazdan Kerami Mal Amiri 1 , المیرا مشایخی نظام ابادی 2 , Davood gharakhany 3
1 - PhD student, Department of Industrial Management, Qazvin Branch, Islamic Azad University, Qazvin, Iran
2 - Assistant Professor, Department of Industrial Management, Qazvin Branch, Islamic Azad University, Qazvin, Iran (in charge of correspondence)
3 - Assistant Professor, Department of Industrial Management, Qazvin Branch, Islamic Azad University, Qazvin, Iran
Keywords: evaluation, organizational performance evaluation, system dynamics, automotive industry,
Abstract :
Organizational performance evaluation is a systematic and regular assessment of the work of people, processes and organizational units in relation to how they perform their duties in assigned tasks and determining the potential in them for growth and improvement. The need to evaluate organizational performance in the form of a dynamic system in the automotive industry based on endogenous and exogenous variables in companies that have a new product development strategy is one of the most important research gaps. The purpose of this research is to provide a dynamic model to investigate the behavior of an organizational performance evaluation system. For this purpose, first, the effective variables on the organizational performance evaluation cycle have been examined and modeling has been presented using the dynamics approach. To evaluate the organizational performance of eight circles including market development, production, new product development, research and development, improvement projects, organizational learning, productivity and investment and six exogenous variables including the share of new product acceptance in the market, the level of market traction, the amount Demand, level of competitiveness, intensity of capital investment and intensity of operational investment were determined. The results show that investment in production, research and development and development of new products has the largest contribution to the development of the new market according to the variables of market elasticity and competitiveness.
