Designing the intangible assets model of the organization in the Islamic Azad University of Fars province

Subject Areas : title1

Kobra Shariati manesh ¹ , عباداله احمدی ² , رضا زارعی ³ , nader shahamat ⁴

1 - PhD Student in Educational Management, Department of Educational Sciences, Faculty of Educational Sciences, Marvdasht Branch, Islamic Azad University, Marvdasht, Iran.
2 - استادیار، گروه علوم تربیتی، واحد مرودشت، دانشگاه آزاد اسلامی، مرودشت، ایران.
3 - استادیار گروه مدیریت آموزشی، واحد مرودشت، دانشگاه آزاد اسلامی، مرودشت، ایران.
4 - Educational Management - Faculty of Educational Sciences - Islamic Azad University, Marvdasht Branch

Received: 2024-05-04 Accepted : 2024-06-05 Published : 2025-03-01

Keywords: assets, intangible assets, Islamic Azad University,

Abstract :

In universities, in addition to material and visible assets, there are also assets that are intangible and often their value is related to the experience and human interactions of the organization. These intangible assets constitute the most important assets of any university, which play a significant role in determining its position and success in the scientific, educational and cultural environment. The purpose of this research is to design an intangible asset model in the Islamic Azad University of Fars province, and its research method is a qualitative type of content analysis. The sampling method is purposeful and snowball, the participants of which are decision-making and policy-making managers in the field of educational management, public management, strategic management, and financial management, whose number is 12, and the research reached theoretical saturation with the targeted people. For the purpose of validity in the qualitative part, the four concepts of credibility, trust, confirmation, and transmission, and regarding its reliability, the agreement coefficient of two coders was used. The research findings include 6 overarching themes namely human, organizational, spiritual, cultural, educational and research assets. Also, 16 organizing themes and 167 basic themes have been obtained.

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