Regulating strategy of the Development the field of Research of Islamic Azad University using SWOT, SPACE and QSPM (Study of Branches of Tehran and Alborz Provinces)

Subject Areas : Education

farhad hamzehpour ¹ (PhD. Student, Marketing Management Department, Faculty of Administrative Sciences and Economics, Isfahan University, Isfahan, Iran)
Bahram Ranjbarian ² (Professor of Marketing Management, Faculty of Administrative Sciences and Economics, Isfahan University, Isfahan, Iran (Corresponding Author))
Saeid Fathi ³ (Associate Professor, Department of Management, Faculty of Administrative Sciences and Economics, Isfahan University, Isfahan, Iran)
Azarnoosh Ansari ⁴ (Assistant Professor, Department of Management, Faculty of Administrative Sciences and Economics, Isfahan University, Isfahan, Iran)

Received: 2018-08-18 Accepted : 2020-08-17 Published : 2020-08-22

Keywords: Strategic Planning, External Analysis, "Research, Internal Analysis",

Abstract :

Today, university management has become a dynamic activity, and if managers want to adopt appropriate strategies and goals, they need to plan for strategic planning. At first, they need to be aware of their status. The purpose of this study is to identify the field of research of Islamic Azad University through internal and external analysis. In this research, a quantitative-qualitative method was used. The research community of all directors and vice-chancellor of research, students and professors was a member of the Young Researchers Club of Tehran and Alborz Provinces and 370 respondents were selected by stratified random. The tool used was semi-structured interview and a researcher-made questionnaire containing 74 items in four areas of SWOT. Based on Cronbach's alpha coefficient, the reliability of the questionnaire was estimated to be 0.98 and Content validity was confirmed by the views of academicians and professors. For Data analyze, were used descriptive statistics and SWOT analysis. The findings showed that the strengths of the university's research are better than the weaknesses and opportunities are better than threats, have more privileges. According to the results of the formation of internal and external factor matrices (IFE = 2.60, EFE = 2. 59), the research strategy of the Islamic Azad University in the offensive region (SO), which means that the strengths The domain of research overcomes its weaknesses, therefore, the field of research of Azad University can provide the basis for the development of the desired research activities.

References:

 

 

 

• Al Hijji, K.  (2012). Strategic analysis process at academic libraries in Oman. Library Management, Vol 33, No, 4/5, pp 307-323.


• Ansari, Maryam, Rahimi, Alireza, Yarmohammadian, Mohammad Hussein and Yaghoobi, Maryam (2009). Internal and External Strategic Analysis (SWOT Analysis) of Faculty of Management and Informatics, Isfahan University of Medical Sciences, Journal of Health Management, No. 36 (12) p. 33 to 38. [Persian].


• Arabi, S.M and Rezvani, H.R. (2013). Marketing Strategy. Tehran: Institute Isiran. [Persian].


• Arabi, S.M. (2016). A Hand book of strategic planning. Tehran: Daftare pazhoheshhay farhangi. [Persian].     


• Brad, S. and Brad, E.  (2015). Enhancing SWOT analysis with TRIZ-based tools to integrate systematic innovation in early task design. World Conference: TRIZ FUTURE. TF 2011-2014. Procedia Engineering Vol 131, pp 616-625.


• Bryson JM. [Strategic planning for public and nonprofit organization] (Trans. by Monavarian A). 2nd ed. Tehran: State Management Training Center; 2002. [Persian]


• David, F. (2016). Strategic Management. Translate into Persian by S. M. A arabi and Taghizadeh Motlagh. Tehran: Daftare pazhoheshhay farhangi. [Persian].


• Fakhr Mir, Syed Haider, generosity Shhydabady, Ali Mohammadi, M. (1396). Prioritizing Organizational Strategies, Journal of Strategic Management Research, Vol. 23, No. 66, pp. 109-81. [Persian]


• Ghodsipour S.H. (2014). Issues in multi-criteria decision making: multi-objective planning (post-resolution weighting methods). Tehran: Amirkabir Industrial University. [Persian].


• Harris, S.  (2016). Trends and issues in Jamaican academic libraries 2010-2016, New Library World. Vol 117, No, 11/12, pp 721-745.


• Helms, M.M and Nixon, J. (2010). Exploring SWOTanalysis – where are we now? A review of academic research from the last decade. Journal of Strategy and Management. Vol 3, No, 3, pp 215-251.


• Hussain, A, Ahmad, S and Khalil, A (2016). Strengths, Weaknesses, Opportunities and Threats: An Analysis of University of the Punjab, Journal of Bulletin of Education and Research, Vol. 38, No. 2 pp. 229-247.


• Islamic Azad University Legal Assistant. (2016). Islamic Azad University Information and Regulation Collection. Tehran: Islamic Azad University Printing house. (In Persian).


• Kay, J, McKiernan, P and Faulkner, D.  (2006). The history of strategy and some thoughts about the future in Faulkner, D. and Campbell, A.  (Eds).  The Oxford Handbook of Strategy. Oxford University Press. Oxford. pp 21-46.


• King, R.K. (2004). Enhancing SWOT analysis using TRIZ and the bipolar conflict graph: a case study on the Microsoft Corporation. TRIZ Journal. pp 1-12.


• Kumar, P.K.S. (2012). University libraries in Kerala: a SWOT analysis for marketing. Library Philosophy and Practice.  Ejournal. Vol 787, pp 1-13.


• Mirfakhredini S. H, Morovati Sharifabadi A and Mohamadi M. (2017). Prioritizing Organizational Strategies. Strategic Management Research. Vol 23, No, 66, pp 81-109. [Persian].


• Mohammad Esmaeil, Sedigheh and Ghorbani, Mahboubeh (1393). Strategic evaluation of the Directorate General for Processing and Organization of the National Documentation and National Library of the Islamic Republic of Iran. Based on the SWOT matrix, Quarterly national studies on library and information organization, Volume 25, Issue 3, pp. 179-164. [Persian]


• Panagiotou, G. (2003). Bringing SWOT into focus. Business Strategy Review. Vol 14, No, 2, pp 8-10.


• Panagiotou, G. and van Wijnen, R.  (2005). The telescopic observations framework: an attainable strategic tool. Marketing Intelligence & Planning. Vol 3, No, 2/3, pp 155-171.


• Polat, Z, A, Alkan, M and Gursoy Sormeneli, H. (2017). Determining Strategies for the cadaster 2034 vision using an AHP-Based SWOT analysis: A case study for the Turkish cadastral and land administration system, Elsevier Ltd.


• Sasekea Yoneka, H. (2018). SWOT analysis of Jamaican academic libraries in higher education. Library Management. Vol 39, No, 3/4, pp 246-278.


• Shayan Majd, Majid and Asadi, Saeed (1395). Scientometrics survey units in University Libraries Based on SWOT, studied library in Mashhad, Journal of Library and Information Science, Vol. 6, pp. 203-222 Shmarh1. s. [Persian]


• Tabibi J, Maleki MR. [Strategic management for top managers]. Tehran: Simaye Farhang; 2004. [Persian].


• The California State University, Strategic Planning–swot Analysis 2004. Available from: URL: www.csus- tan.edu/strategic planning/pdf-publications/strategic plan- ning2010/swot-analysis.pdf


• Ulgen, H., Mirze, S. K. (2004), Strategic Management. Istanbul: Literature Publication


• University of Houston-Victoria–, Strategic Plan, SWOT. 2004-2005.