Identifying Indicators and Ranking Network Marketing Companies Based on Integrated Multi-Index Decision Making Model and Data Envelopment Analysis
Subject Areas : Research in operation and optimization of systems and processes
Mohammad Hossein Darvish Motevali
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Keywords: Efficiency, Data Envelopment Analysis Model, CCR Model, Anderson and Peterson (AP) Model, Network Marketing.,
Abstract :
Abstract
Identifying Indicators and Ranking Network Marketing Companies Based on Integrated Multi-Index Decision Making Model and Data Envelopment Analysis
The purpose of this research was to identify indicators and rank network marketing companies of multi-indicator decision-making model performance and data coverage analysis. After preliminary studies and surveys of experts, papers and workers in this field, 30 key sub-criteria were identified and in 7 main indicators, the number of marketers, current costs, variety of items, income, warnings, warnings and complaints received, amount. The sales of goods were divided by the amount of withdrawn goods. Then, the order of these indicators was determined and the degree of each of them was determined by the principles of the hierarchical analysis process. In this research, the relative efficiency of 36 companies active in network marketing is examined and compared using the data envelopment analysis technique in the stable optimization space, and based on this, effective and ineffective companies were identified and ranked. Also, two basic DEA models were used, from the (CCR) model and then using the Anderson and Peterson method for ranking.
Keywords: Efficiency, Data Envelopment Analysis Model, CCR Model, Anderson and Peterson (AP) Model, Network
Identifying Indicators and Ranking Network Marketing Companies Based on Integrated Multi-Index Decision Making Model and Data Envelopment Analysis
Keywords: Efficiency, Data Envelopment Analysis Model, CCR Model, Anderson and Peterson (AP) Model, Network
Keywords: Efficiency, Data Envelopment Analysis Model, CCR Model, Anderson and Peterson (AP) Model, Network
Identifying Indicators and Ranking Network Marketing Companies Based on Integrated Multi-Index Decision Making Model and Data Envelopment Analysis
درویش متولی، محمد حسین. (1404). عنوان مقاله. پژوهش های کاربردی در مدیریت صنعت پایدار، 2(3)، 01-16.
