Study and Analysis Relationship of the Rate of Media Literacy with the Rate of Social Well-being of Working Women in Tabriz Factories (Dadash Baradar Industrial co. “Shoniz” & Sobh Parlar Asia Industrial co.)
Subject Areas : Media Management
Firouz Rad
1
(Social Sciences Department, Social Sciences College, Tabriz Payame Noor University)
Elham Pasoodeh
2
(Media Management, Art & Media Daculty, Payame Noor Tehran Gharb University)
Keywords: Mass Media, Media literacy, Social Well-being, media,
Abstract :
The present research investigates the relationship between the rate of “Media Literacy” and “Social Well-being” of working women in 2 companies “Shoniz” and “Parlar”. Standard quiestionnaire is used to collect information and is done in quantitative method and survey technique. The statistical society is working women in “Dadash Baradar Industrial co” which includes 140 woman and “Parlar Asia Industrial co.” that includes 60 woman. The quiestionnaire is distributed among all of the 200 women. The research finding showed that there was a meaningfull relationship between the independent variable “Media Literacy” dependant variables indicators including “Social Actualization”, “Social Coherence”, “Social Acceptance” and “Social Integration” except the “Social Contribution” and these four hypothesis are accepted. But there isn’t any meaningfull relationship between predestinate variables including “Age”, “Marital Statue” and “Socio-economic Base” with Social Well-being. Also a meaningfull relationship is seen between Age and Media Literacy. The result of linear regression analysis showed that Media Literacy could explain 11/2 % of Social Well-beings changes and 88/8 of the remaining changes were affected by the other variables and factors that aren’t included in this research. Also Media Literacy had the effect equal to 34/1 % on working women’s Social Well-being. It means that by increasing one standard deviation of Media Literacy, the rate of Social Well-being among working women had been increased equal to 0/341 of standard deviation. So it can be included that there is a relationship between Media Literacy and Social Well-being.
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