Analyzing Media Literacy and the Effectiveness of the Field Of Study, In Order To Improve Management and Policy-Making (Students of Medical, Engineering and Human Sciences of Razi University of Kermanshah Medical Sciences)

Subject Areas : Media Management

Farzaneh Zolfaghari fard ¹ , Aliasghar kia ²

1 - کارشناس ارشد ارتباطات، دانشگاه علامه طباطبائی، تهران، ایران
2 - Professor of Allameh Tabatabai University

Received: 2023-01-09 Accepted : 2023-02-19 Published : 2023-01-21

Keywords: Skills Training, Management and Policy Making, Media Language, Media literacy, students,

Abstract :

In today's era, when the media is one of the main factors of education, cultural identity, control and behavior change, it is necessary to know about the state of media literacy of different classes, especially students, in order to strengthen and promote media literacy and management and policy making. The main goal is to analyze the effectiveness of the field of study and investigate the media literacy status (medical, engineering and humanities students of Razi University of Kermanshah Medical Sciences). For this purpose, 5 hypotheses were formulated; the statistical population includes all students of medical, engineering and humanitarian sciences of the University of Medical Sciences and Razi University of Kermanshah in the academic year 2008-2009, which were 7142 people. The sample size was calculated by Cochran's formula, 365 people. Therefore, we completed 365 questionnaires using survey and stratified probability sampling method. The most important results are: - Most of the students of this research have average media literacy. - There is a significant relationship between students' field of study and the level of media literacy. - There is no significant relationship between students' field of study and the level of media literacy skills. - There is a significant relationship between students' field of study and the level of skill in media language. It is possible to increase the ability of analysis and interpretation and critical thinking in planning and policy-making, just as humanities students have received more non-media education in this field and have relatively more background and media literacy.