The Conceptual Model of Attention Management In The Face Of the Islamic Republic Of Iran

Subject Areas : Media Management

Shokouh Soltani ¹ , Akbar Eteberian ² , Saeed sharifi; ³ , Ali Rashidpoor ⁴

1 - PhD Student in Media Management
2 - Associate Professor, Department of Management, Faculty of Management, Islamic Azad University of Isfahan(khorasgan), Isfahan, Iran.
3 - ; Assistant Professor, Department of Management
4 - Associate Professor, Department of Mnagement

Received: 2023-02-27 Accepted : 2023-04-07 Published : 2023-04-21

Keywords: national media, Grounded Theory Method, Attention, Attention Management, Attention Economics,

Abstract :

The present study was conducted with the aim of presenting a model of attention management in television with emphasis on the broadcasting of the Islamic Republic of Iran. In the first phase, the research method is qualitative-inductive and the Strauss-Corbin Grounded theory method was used. The data collection tool was a semi-structured interview. The research method in the descriptive-correlation quantitative part and the statistical population included all media experts, from which 150 people were selected as the sample size to participate in the research by accessible sampling method. The instrument used in the quantitative part was a researcher-made questionnaire taken from the qualitative part, the content validity of which was confirmed by experts and its formal validity by a number of respondents. The reliability of the instrument was estimated to be higher than 0.7 using Cronbach's alpha coefficient. The results of the qualitative section with 21 general categories in the form of a paradigm model including causal conditions (information accumulation, audience characteristics, competitive policy, producer policy, environmental requirements) pivotal phenomenon (attention management), contextual conditions (cultural observation, agile expert organization, professional ethics) Interventional conditions (content attractiveness, competitiveness, capital management, political intervention) Strategies (visual and auditory creation, lean production, audience focus, social and cultural capital development, discourse building) and outcomes (audience management, performance change, message comprehensibility ) it placed. The results of the quantitative part showed that the presented model of attention management in television with emphasis on the image of the Islamic Republic of Iran has a favorable fit