The Importance and Role of Media in Environmental Protection and Sustainable Development Approach

Subject Areas : Media Management

Lobat Taghavi ¹ , Evin Habibi ² , Leila Asad Amraji ³

1 - استادیار گروه علوم محیط زیست و انرژی، دانشگاه آزاد اسلامی ‌واحد علوم و تحقیقات، تهران، ایران
2 - دانشجوی دکتری آلودگی‌های محیط زیست، دانشگاه آزاد اسلامی‌ واحد علوم و تحقیقات تهران، ایران
3 - دانشجوی دکتری آلودگی‌های محیط زیست، دانشگاه آزاد اسلامی ‌واحد علوم و تحقیقات، تهران ، ایران.

Received: 2016-12-30 Accepted : 2017-02-07 Published : 2016-08-22

Keywords: Environment, Sustainable development, media, Socialization, Social Capital,

Abstract :

The destruction of the global environment has become increasingly critical to the depth and scope of this crisis added, that is why protection of moral values has become such that it is necessary safeguards. The environment as a key factor for sustainable development in human life plays an important role, The way to achieve early development based on the views of profit in the capitalist world has become. The protection of the environment as the most effective mechanism to deal with the biggest challenge of the century is sustainable development. The media's role is an important socialization and internal resources that constitute social capital, participation plays the same function of the media can be a significant impact on national sustainable development and attention to this important mission for politicians, planners and perpetrators of mass media was necessity. Based on the importance and role of media in environmental protection and sustainable development approach The main objective of this research. For this purpose, in the present descriptive essay books and views of experts, has been studied.