Cultural Programs in Kerman Provincial Channel

Subject Areas : Media Management

Ruhollah Ahmadzadeh Kermani ¹ , Ali Soltani ²

1 - عهده‌دار مکاتبات
2 - -

Received: 2015-06-04 Accepted : 2015-08-05 Published : 2015-07-23

Keywords: Provincial channel, native culture, Attitude, cultural programs, Kerman,

Abstract :

This research aims at recognizing public attitudes towards the cultural programs of Kerman provincial channel. Given the potentials of subcultures, ethnic and language diversity and other distinct features, local channels play a crucial role, and the preservation and development of ancient values paves the way for national integration. Dealing with native dialect, music, poems and literature, proverbs and handicrafts have been the native and cultural criteria of these programs. The research method was survey, and questionnaires were used as a tool for collecting data. The sample size was 400 adults, aged 15 and older in Kerman. Sampling was done through two stage cluster method. The findings show that the positive attitude towards cultural programs has increased by increasing the age of respondents. The younger respondents have asserted less positive attitudes towards cultural programs of the channel. In other words, there is a direct correlation between respondents' attitudes towards native culture and their attitude towards the cultural programs of the channel. In sum, public attitude regarding that how the provincial television station deals with cultural programs is positive and most of them have regarded the channel as successful in dealing with cultural programs.