The effect of the Voice of America news coverage on the audience perspective (study students of Islamic Azad University Damavand)

Subject Areas : Media Management

Afshim Mohammadi ¹ , Alireza Talkhabi ²

1 - دانشجوی دکتری ارتباطات اجتماعی، دانشگاه آزاد اسلامی، واحد علوم و تحقیقات، تهران، ایران،
2 - مربی گروه علوم ارتباطات اجتماعی، دانشگاه آزاد اسلامی واحد دماوند، تهران، ایران

Received: 2016-12-01 Accepted : 2017-02-05 Published : 2015-12-22

Keywords: Electronic Media, Voice of America, of Damavand, Descriptive,

Abstract :

With the advent of electronic media, print media and subsequent (radio, television and Internet) and different forms of news in the past it has increased the sensitivity and importance. Although the news media and need more sensible to do many things, but compared to the rest of the importance of news it has doubled. The overall objective of this study was to evaluate the impact of media coverage on the audience perspective is the Voice of America. The study population included all students of Islamic Azad University in 1393, studying their usual form. In order to estimate the sample size was the use of formula, 119 persons were selected randomly as the sample size was determined and was run over them. Descriptive survey method was used in this study and the research instrument, a self-made questionnaire comprised 25 questions. Cronbach's alpha reliability for all materials on the basis of the questionnaire (25 questions) was equal to 0. 885. The amount represents the internal consistency of the questionnaire is desirable. The validity of using confirmatory factor analysis was used to estimate and 6% of the total variance 66/906 factor to explain the questionnaire. , employing experts to form an audience perspective there is a significant relationship.