Prevention of Brand Crisis: The Brand Attachments' Role in the Mitigation of Adverse Consumer Reactions
Subject Areas : International Journal of Finance, Accounting and Economics Studies
Mohammad Kashani
1
(Department of Business Management, Science and Research Branch, Islamic Azad University, Tehran, Iran)
Karim Hamdi
2
(Department of Business Management, Science and Research Branch, Islamic Azad University, Tehran, Iran)
Mehrdad Navabakhsh
3
(The factuality of humanities and social science. Science and Research Branch. Islamic Azad University. Tehran, Iran.)
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