The Effect of Brand Equity on Purchase intention With Mediating Role of Brand Attitude

Subject Areas : International Journal of Finance, Accounting and Economics Studies

Ehsaneh Nejad Mohammad Nameghi ¹ , Abas Asadi ² , zahra khakrizi ³ , Mohammad Ali Berangi, ⁴

1 - Department of Business Administration; Faculty of Management and Economics; Islamic Azad university; Science and Research Branch; Tehran; Iran
2 - Department of Marketing Management, Varamin-Pishva Branch, Islamic Azad University, Varamin, Iran.
3 - Department of Executive Management; Faculty of Management and Economics; Islamic Azad University; Science and Research Branch;Tehran; Iran
4 - Department of Executive Management and Entrepreneurship ; Faculty of Management and Economics; Islamic Azad University; Science and Research Branch; Tehran; Iran

Received: 2022-05-01 Accepted : 2022-08-13 Published : 2023-04-01

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