Examining the Effect of Perceived Brand Innovativeness on Customer-Based Brand Equity

Subject Areas : Marketing

Seyed Mohammad Saleh Hashemi Apourvari ¹ , yaser sobhanifard ² , Mohammad Hossein Maziarfar ³

1 - M.B.A of Iran university of science and technology, Tehran, Iran,[e-mail].
2 - Assistant professor,Iran University of Science and Technology, Iran
3 - MA of Technology Management, Iran university of science and technology, Iran

Received: 2023-05-17 Accepted : 2023-08-11 Published : 2023-01-01

Keywords: