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International Journal of Management and Business Research

Issue 2 Vol. 8 Spring 2024

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Manuscript ID : IJMBR-2311-3977 Visit : 208 Page: -

Article Type: Original Research

The Effect of Brand Advocacy on the Willingness to pay Price Premium Mediated Repurchase Intentions in University Students

Subject Areas : Business and Marketing

Aleixandre__Brian__Duche-Pérez Aleixandre__Brian__Duche-Pérez ¹

1 - Areq +051

Received: 2023-11-06 Accepted : 2024-06-15 Published : 2024-09-30

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