Prioritization of Effective Factors on CRM Implementation in Parsian International Hotels Company in Tehran

Subject Areas : General Management

Hamidreza Saeednia ¹ , Ali Dastjerdi ² , Ali Jafari Sohi ³

1 - Department of Business Management, School of Management and Economics, Science and Research Branch (IAU), Tehran, Iran
2 - Department of Economics and Management, Dubai Branch, Islamic Azad University (IAU), Dubai, UAE
3 - Department of Business Management, School of Management and Economics, Science and Research Branch (IAU), Tehran, Iran

Received: 2012-08-06 Accepted : 2012-08-06 Published : 2012-08-06

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