Towards Consumer Ethnocentrism and Animosity in Indonesia
Subject Areas : General Management
Bayu Sutikno
1
(PhD Candidate,
Business Administration Department, National Central University, Chung-Li City, Tao-Yuan County, Taiwan.)
Julian Ming-Sung Cheng
2
(Associate Professor of Marketing, Business Administration Department, National Central University, Chung-Li City, Tao-Yuan County, Taiwan.)
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Abstract :