Relationship between Corporate Reputation and Customer Loyalty on Nigerian Food and Beverages Industry: PLS Approach
Subject Areas : General Management
A. H. Gorondutse
1
(School of Business Management, College of Business, University of Utara, Kedah Darul Aman, Malaysia)
H. Hilman
2
(School of Business Management, College of Business, University of Utara, Kedah Darul Aman, Malaysia)
M. Nasidi
3
(Kano State College of Arts and Science, Kano, Nigeria)
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Abstract :