The Impact of Service Quality on Customer Satisfaction and Loyalty in Indian Banking Sector: An Empirical Study through SERVPERF

Vijay Anand, S.; Selvaraj, M.

International Journal of Management and Business Research

Issue 2 Vol. 2 Spring 2012

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Manuscript ID : 542 Visit : 39 Page: 151 - 163

Article Type: Original Research

The Impact of Service Quality on Customer Satisfaction and Loyalty in Indian Banking Sector: An Empirical Study through SERVPERF

Subject Areas : General Management

S. Vijay Anand ¹ (Anna University of Technology, Tamilnadu, India)
M. Selvaraj ² (Sona School of Management, Sona College of Technology, Tamilnadu, India)

Received: 2013-04-05 Accepted : 2013-04-05 Published : 2013-04-05

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The Impact of Service Quality on Customer Satisfaction and Loyalty in Indian Banking Sector: An Empirical Study through SERVPERF

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