Effect of Attitude, Subjective Norms and Behavioral Control on Smuggling Goods (Case study: Cosmetic and Hygienic Goods)
Subject Areas : Jounal of Marketing ManagementNadali Soltani 1 , Mohammad Saleh Norouzi 2
1 - MSc in Electronic Commerce, Qazvin Unit, Islamic Azad University, Qazvin, Iran
2 - Ph.D. in Business Administration, Marketing Management, Qazvin Unit, Islamic Azad University, Qazvin, Iran
Keywords: behavioral control, trafficking, Attitude, mental norms, intention to buy,
Abstract :
The purpose of this study is to investigate the effect of attitude, mental norms and behavioral control on the intention to buy trafficked goods (a cosmetic study). The present research is descriptive-survey based on the purpose of the applied type. The statistical population of this study is the students of Islamic Azad University in Tehran, the research units of Tehran, the Tehran North Branch and the Tehran University of Southern and Tehran Branch who have experience in purchasing and cosmetic use, and the sample size is estimated to be 377. The sampling method in this research was stratified random sampling. In order to collect data, a standard household questionnaire with four dimensions of attitude, subjective norms, behavioral control, and purchase intention was used. The reliability of the questionnaires has been calculated with Cronbach's alpha coefficient, which has been at the desired level. In order to investigate the hypotheses of the research, factor analysis and LISREL 9 software have been used. The results showed that attitudes, mental norms and behavioral control had a significant effect on the intention to buy trafficked goods (cosmetic study), but demographic characteristics had no significant effect on the intention to buy smuggled goods.
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