Determinants of Strategic Thinking

Subject Areas : Jounal of Marketing Management

A. A. Farhangi ¹ , M. Dehghan Nayeri ²

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Received: 2013-09-21 Accepted : 2013-09-21 Published : 2010-09-23

Keywords: Strategic planning, Strategic Thinking, Strategic Management,

Abstract :

A manager’s role in strategic planning and decision making depends on his or her way of thinking. Strategic planning frameworks only provide questions to be answered; the answers depend on executives’ methodologies for decision making. Strategic thinking plays a critical role in today’s business survival. This paper defines several factors that impact on strategic thinking: system view, personal factors, organizational factors, and intuitional factors. Each of developed constructs affects strategic thinking, which can be improved based on this survey results.