A Survey of Electronic Banking Effects on Organizational Structure in Agricultural Banks
Subject Areas : Jounal of Marketing ManagementS. M. Alvani 1 , K. Heidarzadeh 2 , R. Jalali 3
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Keywords: e-banking, organizational hierarchy, field monitoring, Centralization, formality, complexity, organizational size,
Abstract :
Electronic banking today allows banks to operate with speed and efficiency. The staff now is able to do bank services and processes between branch banks around the world and offer hardware and software services to customers without their physical presence. This makes it necessary to change organizational structure to be compatible with electronic banking. This research reviews the impact of electronic banking on the organizational structure of six aspects (organizational hierarchy, field supervision, organizational size, centralization, formality, and complexity). We use the Friedman test to measure the impact of electronic banking on organizational structure, and the result shows that the impact of E-banking on organizational structure is direct. We use the MacNemar test to test independent variable E-banking on each of the six dependent variables above. The MacNemar test result shows that each of the six dependent variables has a significant relationship to electronic banking. So that test results after collecting the questionnaire are: A – The impact of electronic banking on the organizational hierarchy is direct and has resulted in reducing organizational hierarchy in agricultural banks. B – Implementation of electronic banking has resulted in increasing field monitoring. C – Implementation of electronic banking has resulted in reducing the organizational size of the agricultural bank. D – Electronic banking has caused the decentralization of activities in agricultural banks. E – E-banking has been caused less organizational complexity in agricultural banks. F – Implementation of electronic banking has resulted in less formality in agricultural bank.
